Two dream cars are setting out on their next Gran Turismo lap of the Middle East - BMW Group Middle East will introduce the new 6 Series Coupé and the new 6 Series Convertible in November of this year.
Featuring highly attractive modifications to their characteristic design, an interior further refined in many details and boasting new colour highlights - as well as innovations in drive technology and on the driver assistance and safety systems - the new BMW 6 Series Coupé and the BMW 6 Series Convertible offer an even greater thrill and more style than ever before.
'The BMW 6 Series has accounted for worldwide sales of almost 75,500 units since market launch in 2003, and has positively influenced BMWs strong positioning in the luxury Coupé and Convertible segment,' said Phil Horton, Managing Director, BMW Group Middle East.
The range of petrol engines, combine superior dynamics with modern efficiency, and feature a wide range of modern improvements optimising both fuel consumption and exhaust emissions. Amongst these is High Precision Injection on the straight-six - the most advanced system of direct fuel injection - Brake Energy Regeneration. Innovations in the areas of driver assistance and safety also underline the progressive character of the new BMW 6 Series Coupé and the new BMW 6 Series Convertible.
The new six-speed automatic sports transmission is tailored perfectly to the character of the BMW 6 Series, combining comfortable cruising with the option at any time to use the full power and muscle of the engine for all-out acceleration and driving dynamics.
Active Cruise Control with its Stop & Go function offers the driver better support and greater assistance at the wheel than ever before. This innovative system -now available as an option in the new BMW 6 Series on cars with automatic transmission - features automatic distance control allowing the driver to comfortably cruise along the motorway or on a country road, while constantly maintaining an appropriate distance to the vehicle ahead, and also in stop-and-go traffic at very low speeds.
To support driver awareness, both the new BMW 6 Series Coupé and the new BMW 6 Series Convertible come with a newly developed assistance system helping to prevent the driver from inadvertently departing from the right lane on the road. Referred to as Lane Departure Warning, this sophisticated system identifies departure of the car from the right track and gives the driver a discreet but noticeable signal at the most important point in steering the car - on the steering wheel itself.
Innovative driver assistance systems provide the opportunity to mastermind the bi-Xenon headlights of the BMW 6 Series in a particularly intelligent fashion. The optionally available Adaptive Headlights, for example, guarantee appropriate illumination of the road ahead, following the road in bends and on winding passes.
One of the particular highlights offered by the BMW 6 Series Convertible is the use of a newly developed type of leather for the seat upholstery and interior panels. In this case so-called 'cool pigments' are integrated into the material in a process referred to as SunReflective Technology, reflecting infra-red radiation in the sunlight. This very effectively reduces any undue overheating of the seat surfaces when the car is open, providing a difference in temperatures compared with conventional leather of up to 20 °C or 68 °F in the case of dark colours.
The exclusivity of the new BMW 6 Series is enhanced to an even higher standard by appropriate refinements in the quality of materials on specific controls and instruments finished in new Chrome Pearl Grey Design as well as new colours for the interior trim and upholstery. Optional finish in Pearl exclusive leather, with additional leather on the armrests, the door grab handles and the centre console, is now also available in Chateau Red and in a new upholstery colour, Saddle Brown.
High-quality audio systems and telematics functions serve to enhance touring comfort and driving pleasure in the new BMW 6 Series to an even higher standard. Particularly the newly developed BMW Individual High-End Audio System guarantees exceptional quality of sound ensured above all by the 'heart' of the system, trendsetting Dirac Live signal processing. The digital nine-channel amplifier with DSP Digital Signal Processing develops maximum output of 825 watt and, together with the particularly sophisticated loudspeakers, sets a new benchmark in the quality and reproduction of sound.
Through its convincing representation of the latest BMW values, including not only uncompromising quality, unpretentious elegance, superior everyday reliability and now also superior economy, the BMW 6 Series is a highly attractive proposition also to the connoisseur outside of the car's classic target group.
The outstanding success of the BMW 6 Series so far clearly proves the car reaches the objectives set not only by BMW, but also by the most demanding customers, of a luxury performance Coupé and Convertible. Within just three years, the BMW 6 Series already accounts for more than 85 per cent of its predecessor's sales volume.
And now, with both new models boasting an even more distinctive profile, everything is in place for continuing the great success of the BMW 6 Series.
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