2007 BMW 3-Series 328I Sedan Reviews - Interior

Still the benchmark after all these years.
Interior
What's New for 2007: Climate control knobs in the 3 Series sedan are now trimmed with the same Galvanic Silver plastic that surrounds the start button. The three-spoke steering wheel with the Sport Package is finished with the same material.

The 3 Series cabin takes the best of several ideas introduced in the larger BMW 5 Series and 7 Series sedans, synthesizes them for a smaller car and improves them in the process. We aren't completely enamored with everything inside, but we have few real gripes.

The 3 Series sedans no longer have a keyed ignition switch, relying instead on a slot-type key fob and a starter button. We don't love it. It sometimes seems balkier than a regular key. The fob slides into a slot next to the steering column, and you push the button to fire up. The benefit of this design? We're not sure. The Comfort Access option makes everything automatic: With fob in pocket, the doors unlock automatically as the driver approaches, and the seats are waiting in their proper position. The driver just pushes the start button, and pushes it again when it's time to get out. These systems are not our favorite feature and sometimes seem like the answer to a question no one is asking.

Seats have long been 3 Series strength, and the new ones are better than ever. Even the standard-trim front buckets provide excellent support without feeling too hard. The manual adjustments work great, though we recommend using them when the car is parked. The 335i gets power adjustments with three memory positions and they are coded to the key. The power seats that come with the Sport Package are outstanding. Additional back and bottom bolstering make them a bit harder to slide into, but we'd rather have them during a spirited drive.

The instrument panels have a pronounced horizontal format, with more community and less driver orientation than before. There are actually two: The standard setup has a single bubble, or hood, over the instrument cluster, while the optional navigation system has a dash that accommodates the system with a second hood.

The front door panels are different on each side, as well. The passenger side has a sloped, vertical door pull, while the driver's door lays the door pull horizontally in the arm rest. Moreover, the new doors address one of our biggest gripes with previous 3 Series cars. Window switches are now clustered near the driver's arm rest, where they're easier to locate without glancing, rather than spread around the shifter on the center console.

The soft vinyls and plastics in the 3 Series sedans are an improvement in both touch and appearance compared to previous generations, and they put the car more closely in line with the best cars in this class. Burr walnut trim is now standard, and there's a lot of it on the dash and doors. BMW's Leatherette vinyl is not the least bit tacky. The optional leather is soft and thick. The new 3 Series follows BMW's tradition of soft orange backlighting for the instruments. Some will like it, some won't.

The automatic climate control that comes standard features separate temperature adjustments for driver and front passenger. A mist sensor measures moisture on the windshield and automatically adjusts the defroster, while a heat-at-rest feature keeps the cabin heating on for a time after the car is turned off.

The standard in-dash single-CD player is easy to operate and sounds good, with 10 speakers and separate subwoofers under the front seats. The orange readout on it is almost invisible when wearing polarized sunglasses on a sunny day, even though similar orange readouts for the climate control are perfectly readable. Switching between AM and FM and other modes is difficult and complicated while driving. The 335i comes with an upgraded system called Logic 7. This system adds wattage and three speakers, with the latest digital sound processing and surround technology. Audio controls on the steering wheel work well, once they're mastered.

BMW's multi-layer, mouse-style iDrive interface is optional in the 3 Series sedans, but if you want the DVD-based GPS navigation system, you'll have to take iDrive. We'd probably do without the navigation system just to avoid iDrive. We hate it, and have encountered few people who remotely like iDrive. We cannot to figure out how to perform simple tasks on iDrive such as calling up a map of the area on the navigation system or pre-setting radio stations without consulting the owners manual. We would not opt for iDrive on a 3 Series car and we would consider not purchasing a BMW 6 Series or 7 Series car just to avoid iDrive.

However, in certain respects the 3 Series cabin is more user-friendly than ever. There are more storage pockets and nooks than before, and those in the doors are much larger. The new climate-controlled center console is a huge improvement, in both function and appearance. So are the cupholders.

Rear-seat accommodations are substantially improved over pre-2006 models, as well. For starters, the rear air vents can be separately adjusted for both temperature and air volume. There's more space, particularly in front of the knees. Remember: this is still a compact car, and rear passengers with long torsos will still feel hair rubbing on the headliner. The center position is still best left to children. Nonetheless, the rear seat feels more spacious than before, and puts the 3 Series on better footing with the roomiest cars in the class. Compared with a mid-size car, though, rear-seat accommodations are not a strength.

With improved cargo capability, the 328i Sports Wagon is an alternative to a small SUV. From the handling, accelerating or braking standpoints, it gives up nothing the 328i sedan, and it adds a dimension of utility. Cargo volume increases from 12 cubic feet in the sedan's trunk to 24.8 cubic feet, floor to ceiling, with the rear seat in place. With the rear seat folded forward, the 3 Series wagon can swallow 60.9 cubic feet of stuff, or more than the typical small SUV and slightly more than the larger BMW 5 Series wagon. The load area is flat, too, which is good for dogs and cargo. The cargo area in the wagon is fully lined with thick, soft carpet, and it's full of convenient features, including separate enclosed bins, cargo straps, bag holders, a power point,a cargo cover at seat height and a roll-out cargo net. The wagon is available with all-wheel drive, giving it good winter-weather capability.